Welcome to Leadspotion, your business solution for small to large businesses on Grande-Terre and in the Loyalty Islands for the acquisition of new customers, marketing, and optimization of your SEO in search engines . Do you want to take your business to the highest levels, be it in the North Province, in the South Province or in the Islands? We can make it dominate the sector. Start today with us
1 – Do you have a website?
The question seems simple, but it is better to start from the beginning. If you do not have one yet, stop everything and contact us by e-mail. For any self-respecting company, it is normal to have a website. It is more than recommended, if of course you want to extend your company to all New Caledonia.
But it’s not just about having a website. It must also be of good quality (to avoid the customer is discouraged), and with a strong domain name.
2 – Does your website explain who you are and what you do?
Your customers need to know who you are and what you are doing. This must be clearly stated. Do not expect logic from your potential buyers, many of them do not know exactly what they want. This is where you come in to tell them. This may seem obvious, but we often encounter this kind of situation with the sites we are dealing with.
3 – Set your website to do the work for you (SEO)
We have already talked about humans who visit your site. But in reality, it is the machines that do most of the work. And we want these machines to understand what we tell them. What you need is search engine optimization so that they can find you in the Territory and list you in their results pages. Do not panic, it simply means that we translate your information so that search engines such as Google, Bing, or Yahoo locate them and show your site in the right place and to the right customers. Unfortunately, this optimization work requires a constant effort, making the task complicated for entrepreneurs. Who has the time? There are some tips to help search engines understand and locate your site. For the rest, it’s our job to put you at the top of the bill.
4 – Ask your customers to participate
Like most companies you want new customers, from Noumea to Belep, and for that, you have to inform them. But in the end, you want your customers to take the plunge.
You want your future client to fill out a form, call you, or go to your store. So you have to be clear as to what you want him to do. Make sure he follows the path you want from a potential customer to a real customer. Be a good seller But remember, people have a relatively short concentration of concentration, so you need to be simple and clear about what you want them to do.
5 – The content of your site must be relevant and of quality
In the same way as in real life, talking for nothing means nothing. To fill pages for the sole purpose of filling pages is useless. You have to make sure that what your future internet user sees is worth it. The good news is that it can encompass a lot of things, be it text, images, blog postings or videos, that is everything your customer will see while surfing your site. A good example of good content is content that is both useful and informative, like the one you are reading!
6 – Is your site suitable for mobile telephony?
Since 2015, there has been more research from mobile phones (mobile phones, tablets) than from computers. What does that mean ? It’s very simple: people are now doing their research from their mobile phones, and if your website does not look good on theirs, they will look elsewhere. So grab quickly from your smartphone and check your site. Is it reactive? It must.
This will make your website easier to use, and will also help it rank better on Google. In fact, Google penalizes sites that are not adapted to mobile telephony by ranking them less well in its search engine. If you are unsure of your site ranking, check yourself on the Mobile Optimization Test page. It will tell you if you need to edit your site or not. So try it!
7 – Master your statistics
This is the nerve of war, and also the most difficult and time-consuming task. This is the reason why a company like Leadspotion exists for the entrepreneur. Caledonians. You want to know how your future customer reacts on your website. Google provides a service called Google Analytics or Professional Internet Analytics Solution, which gives you access to all this information.
You are wondering: what information? How did your customer come to your site? How many people have visited your page, and when, how long? Do they come from Nouméa, Grand Nouméa, Brousse or the Loyalty Islands, and much more. These statistics give you the necessary perspective to adapt, change or improve your website to increase your profits. If by consulting these statistics you realize that 40% of the customers who consult your site come from the VKP zone (Voh Koné Pouembout), you have clearly a potential of expansion at hand.
8 – Become Sociable
Sometimes you listen to the opinions of your loved ones on which mobile phone to buy or which provider to choose, is not it? Your presence in cyberspace works the same way. People review your business and talk about it. This is the interest of word of mouth, especially in New Caledonia! The more they talk about it, the more popular you become, which makes you more popular with the search engines that rank you. Start with Facebook, but do not limit yourself to it. Depending on your type of business, Twitter, LinkedIn, Pinterest and other social networks will contribute exponentially to increasing your visibility. In addition, they will help to create links with your already existing customers, as well as with your future customers. Remember, however, not to limit yourself to a page, you must regularly add content, check often, and respond.
9 – Pay to be seen
Google has a radical way to be seen immediately, it is the cost-per-click Adwords program. Adwords highlights your site in the Google ranking so that your site is in the first when a user performs a search.
It’s a quick way to get to know you, but for which you have to pay for Google to keep you at the top of the rankings. In addition, almost 70% of Caledonian Internet users do not click on the first links. Of course, you get 30% of the clicks, but in the long run, it is more profitable for you to be ranked higher. The best solution for you is therefore a mix of Adwords and search engine optimization.
10 – Improve your local SEO (Local SEO)
If your business is a local business, there is a good chance that Google, Facebook, Yelp, Bing will love you. You will benefit from appearing in their directories where customers can easily find you.
11 – Recommendations have value, put them on your site
Your Caledonian customers have things to say, and we know that your business is fantastic, so put their comments, reviews, recommendations or case studies on your site. Shoppers who are looking for products are always looking for feedback because they are fundamentally skeptical. You need to earn their trust, and fast.
Customers who make their purchases have a relatively short concentration capacity. You must convince them quickly. Reviews and comments are a great way to show them that you have legitimacy in your business and that you can be trusted to provide quality service and products.
12 – Blog to be recognized as an expert
We have already said: quality content is essential. But it is helpful to have an informative and regularly updated blog to improve your rankings. In addition to sharing your knowledge with your customers, you show that you know what you are talking about. It goes without saying, it also allows to increase the number of visits to your site and to gain the trust of the visitor of your site.
13 – Win new potential customers and offer them a follow up
Do you already collect e-mail lists? If it’s not the case, you have to go there. Maybe before visitors leave your website, on a form. It’s time for you to start a marketing campaign through emails. This is to revive a potential or actual customer that you have had in the past. It brings back people who are always interested.
We go to the serious, we comb through every detail, and optimize every aspect of your website. What are the results ? Better brand recognition, better visibility on social networks, better content, high-level marketing strategy and, of course, more benefits.
It sounds complicated? Let’s make it simple: we increase or improve your presence in cyberspace, and you increase your profits. Of course, every project is different. If you run a business in the already established website in New Caledonia, with a strong presence and a real presence on social networks, we can also relieve you of the maintenance of your site so that you can concentrate on others aspects of your business. We take pleasure in giving our expertise and precision so that your company can then roll like a well oiling machine.
If you seek to be among the first lines of the search engine ranking, know that these searches are personalized, localized, embellished, enriched and made as flexible as possible without diminishing the relevance of the results. For you, as a local business manager, it is a real advantage that allows you to reach a wider clientele, all over the Caillou. This is where the concept of attendance comes in. And that’s where we step in to help you find the most relevant angle of attack in the search for keywords, which will guide the right customer to the right page on your site.
How will you benefit from our partnership? This is a very relevant question. First, we will determine what your goals are. It’s not just about site attendance, or search results, or brand recognition. It’s a lot more, and it’s our job to make it stand out. We’re here to give direction to your business, create or improve your marketing plan, develop a strategy, increase profits, or recognize your brand … We know it’s not just about keywords and templates computer.
So, is there something wrong with your search engine optimization and your website? You can check below to have a clear heart. If you do not do it in detail, or if you forget a title here or there, you lose profits. It’s the sum of small mistakes that pulls your site down, which prevents good visibility of your site. Our goal is to help you grow your business in the New Caledonian market.
Thank you ! We know it’s not just about marketing. Or products, or concepts, or search engine optimization. It’s about bringing you the information you need, understanding your needs, and helping you succeed.
Let us Analyze your website and get a Free report on your website status
We Will Review Your Site For Free!